Boldtron is a Barcelona-based 3D artist dedicated to 3D/CGI and VR. Having worked as an illustrator and art director around Europe and Asia with over twenty years of industry experience, he returned to Barcelona to launch his own studio, PZZZA. Boldtron's work is based on experimentation, research and the development of new techniques. His approach is organic and manual, and his output is purely digital. Boldtron strives for a constant creative and technological evolution by revisioning and reinventing his work. This method allows him to preserve his identity and bring something new to every creative collaboration.
He has developed projects for Adobe, Facebook, Wired, Carolina Herrera, Lacoste, Nike, Reebok, Trident, Volkswagen and Adidas.